The Telecom Regulatory Authority of India (TRAI) has urged Reserve Bank of India (RBI) to issue directions to banks to comply with its norms on bulk messages.
TRAI in a press release, informed that as per the provisions of the Telecom Commercial Communications Customer Preference Regulations, 2018, the telecom operators have activated the content scrubbing from 17th March, 2021.
Unfortunately, despite of repeated communication, all major banks and big telemarketers sending SMS have failed to fulfil regulatory requirements. All are being notified individually also. TRAI has called for further reports from TSPs.
TRAI further stated that “once again requests all the Entities who are using the telecom resources to send bulk messages to the consumers, to fulfil the regulatory requirements immediately so that there would not be any disruption in the communication to the customers.”