Framework to Check Fake Reviews on E-Commerce Websites Soon

 

The Department of Consumer Affairs (DoCA) soon will develop a framework to keep check over fake reviews on E-Commerce websites.

After studying the present mechanism being followed by the E-Commerce entities in India and best practices available globally, it will develop these frameworks.

DoCA in association with the Advertising Standards Council of India (ASCI) along with various stakeholders like E-Commerce entities, Consumer Forums, Law Universities, Lawyers, FICCI, CII, Consumer Rights Activists and others in a meeting has discussed the magnitude and roadmap ahead for fake reviews on websites.

In this regard, DoCA Secretary Shri Rohit Kumar Singh has said “Traceability by ensuring the authenticity of the reviewer and the associated liability of the platform are the two key issues here. Also e-com players must disclose as to how they choose the “most relevant reviews” for display in a fair and transparent manner.”

All stakeholders agreed that the issue deserves to be monitored closely and appropriate framework governing the fake reviews may be developed to address the issue for protection of consumer interest.

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